Websites

Websites are accessed via the Internet. There are several ways that the audience accesses the Internet at home, including:
- phone line
-  broadband
(both direct or wireless)
- mobile phone
- dongle


and on the go:
- iPad
- mobile phone
- laptop
- work machines
- public phone/Internet/mail


These are accessed via hotspots, Internet cafe's, The Cloud, libraries, cafe's, restaurants and hotels.


There are issues with the Internet including:
- public space, stalking
- law is behind in regards to piracy, which has been evident for the past 10 years (Napster), and false advertising
- XXX domain coming into place - purely for porn, to protect minors
- google images isn't always safe
- The Pirate Bay
- Youtube has adult content, access to violent/scary material

There are many different types of websites available on the Internet, including:
- Retail - make money by selling - commerce
e.g Topshop
Cost of website - paid transactions


- Marketing - to advertise and promote a product
e.g Le Creuset
Cost of website - marketing budget


- Advertising - to embed adverts within articles (newspapers - pay walls)
e.g Elle.co.uk
Cost of website - advertisements


- Service - social networking, video converters, Google - finances retailing prime space
e.g Facebook
Cost of website - adverts


- Information - academic/government 
eg. wikipedia, .gov sites  
Cost of website - private funding






The website for Strictly Come Dancing is funded by the BBC. There is no profit and the target audience is mumsy people. The purpose of the website is to raise awareness of the programme and broaden the experience for the audience.


The website for the X Factor is funded by advertising and has many sponsors including TalkTalk, Sainsburys and Nokia. 
It makes a profit from iTunes, as there is the ability to download past performances via iTunes which you have to pay for. The target audience is mainly women, possibly mumsy women. The purpose of the website is to raise awareness for the programme and to broaden the experience for the user.  

The owner of a website will often want to know the statistics for their site, such as how many views it has had, how many unique views, or how many pages have been visited. They would want to do this to see if their advertising techniques are effective, and also if the website is laid out correctly so that the users are not just visiting one page - there is easy access to all pages. The BBC, for example, would need to do this on their website as they are using viewers money to pay for it. The viewers would want to know that their money was being spent wisely and not wasted. ITV would want to view these statistics as they need to make sure that their advertising campaigns are effective.