One of the adverts featured was for Vagisil, which is a feminine product used to treat thrush. This is obviously aimed at women. The age range is about 20+.
Another advert was for McDonalds, specifically coffee. Coffee is generally not advertised to children, so it is probably aimed at men and women, again, aged 20+. The advert targets busy people, workers and drivers, as it portrays that it is easy even for on-the-go, busy people to nip into McDonalds for a quick coffee.
There was also an o2 advert advertising a competition to win tickets to see the Foo Fighters. This advert was possibly included because of the link to music in the show. It may also be because of a link to phones from the show, as o2 is a phone company and members of the audience need to have phones so they can ring up to vote for their favourite act. I think this advert was targeting mainly men, probably of about 20+.
Another advert that was featured was advertising a Family Guy box-set. Family Guy is a comedy aimed at older teens and slightly older people, but is still watched by younger audiences. Even though the programme is aimed at this audience, I think the advert is aimed at parents or relatives of the audience. This is because it is nearly Christmas and it would be a good present to buy for someone who is a fan. I don't think the programme's audience would be the type to buy the boxset for them self.
There was also an advert for Whiskas cat food, which is possibly aimed at older singles with no families. The cat food was not cheap and slightly posh, so these people may have a disposable income.
From these adverts it is quite likely that the target audience for the X Factor is men and women over 20. I think the majority of people watching will be women, and I think that it will be watched by many families as part of their 'family time'.
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