As a group, we were shown the first 15 minutes of a programme we had never seen before. We then had to decide who the target audience was, the channel it would most likely be shown on and at what time. We also had to come up with some possible adverts that would be shown in the breaks, and a sponsor.
I believed the programme, which I now know is called Hellcats, is primarily aimed at young girls of about 13. It may also be watched by girls as young as 10, however I don't think the intended audience is this low as there are references to alcohol and nudity.
I think the programme would be shown on channel 5 as the target audience would not be mainstream enough to be shown on a more popular channel. It would also be shown between 6 and 7pm as this is near enough a guaranteed time for the target audience to be at home watching television. They would obviously be in school during the day.
Ideas for adverts that we came up with were:
- GHD
- High School Musical DVD
- Charlie spray
- MaxFactor
- Loreal
- Nintendo DS
- Animal Crossing
I think that GHD would be a good sponsor for the programme.
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