The Reception Theory suggests that audience members complete a media product and read it on their own terms dictated by their own perspective. An audiences social and academic background alongside their experiences will influence how they will perceive a media text.
"British cultural studies suggests three frameworks for reading texts, based on the work of theorist Stuart Hall:
- Dominant, or preferred reading accepts completely the ideology of the text.
- Oppositional reading absolutely opposes the ideology invloved
- Negotiated reading, both accepts and opposes part of a text's ideology in order to suit the specific needs of the individual."
"Staiger offers criticisms of two fundamental assumptoins of British cultural studies: first, that all media texts reproduce the dominant ideology, and second, that readers fit neatly within socioeconomic categories."
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